Research and Scripting Without Sounding Generic

The generic-sounding script has one cause: the model was given a topic and nothing else, so it returned the average of everything written about that topic. Averages are by definition unremarkable.

Research that gives you something to say

Use a sourced answer engine and keep the links — they become your description and your credibility. Look specifically for disagreement between sources; that is usually where the interesting angle is.

Then add what only you have: your own numbers, a client result, the mistake you made, the thing you believed two years ago and no longer do.

Teach it your voice with samples

Two past transcripts work better than any description of your style. One sample gets imitated too literally; two get averaged into something that reads as yours.

Here are two transcripts of my past videos:
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{{transcript one}}
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{{transcript two}}
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Study sentence length, vocabulary, how I open, and how I handle transitions. Do not describe the style back to me.

Now write a {{length}} script about: {{topic}}
Audience: {{audience}}
My research and specifics to include: {{notes}}

Structure:
- HOOK (first 3 seconds): a claim, question or tension. Never "Hi guys, today we're talking about"
- SETUP: why this matters to them, 1-2 sentences
- BODY: the content, in spoken language
- PAYOFF: what they can do now

Rules:
- Spoken language, contractions, fragments where natural
- No sentence over 20 words
- Mark [PAUSE] where a beat helps
- Use my specifics above; do not invent examples or numbers

At the end, give me 3 alternative hooks.

Read it aloud before recording

Anything you stumble over, rewrite. Written prose and spoken prose are different languages, and a script that reads well on screen can be unspeakable.

This step catches more problems than any amount of prompt refinement.

Outline first for anything long

For a long-form piece, get the structure agreed before a single paragraph is written. Ask for three genuinely different angles, pick one, then expand section by section.

Fixing direction at outline stage costs seconds. Fixing it after a full script costs the whole script.